In 2004, La Opinión merged with New York City-based El Diario La Prensa, the oldest Spanish-language newspaper in the United States, to form ImpreMedia LLC. Her younger brother, José Ignacio Lozano, was named assistant publisher in 1977 and publisher in 1986. Lozano, Jr., worked at La Opinión from 1976 to 1984, at which point she got married and moved to Italy. Leticia Lozano, the eldest child of Ignacio E. The Lozanos continued to be involved in the operations of the newspaper. In September 2014, they switched to a tabloid format.
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In 2004, ImpreMedia bought Tribune Company out and regained full control over La Opinión. In 1990, 50% ownership of the paper was sold to the Times Mirror Company, which merged with the Tribune Company in 2000. La Opinión was one of the few newspapers to provide comprehensive coverage of the deportations and repatriations of Mexicans during the 1930s as well as the Zoot Suit Riots of the 1940s. In its early existence La Opinión consisted primarily of news from Mexico to accommodate the reading preferences of its audience, made up in large part by recently emigrated Mexicans. The Lozano family retained control over both La Prensa and La Opinión until 1959 when La Prensa was sold. With the increase in the Mexican population Los Angeles experienced during the 1920s, Lozano believed he had a strong base for a Spanish newspaper in the growing city and founded La Opinión on September 16 to coincide with Mexico's Independence Day.
He emigrated from Mexico to San Antonio, Texas, in 1908, where Lozano first founded a Spanish-language daily newspaper known as La Prensa in 1913. The paper was first founded and published on September 16, 1926, by Ignacio E.
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